Your many interests aren't the problem.

Here's what is, and how to fix it...

Let me guess— it’s excruciatingly painful and nauseatingly problematic — the tug-of-war that stretches your forelimbs in opposing directions as you make futile effort to dig your heels into one grounding sense of self.

You try though— to stick to one niche, to do one thing, to ‘lock in’ and express only one of the many faces you wear.

You’re a multi-hyphenate neurodivergent creative who has 1 million interests and can’t niche down, and that’s fine.

Having multiple faces, many desires, many interests, many niches isn’t the problem. The problem lies in scattering, and aiming to share everything rather than seeing your interests (or parts) as a funneled ecosystem built around one core entry point.

Let me explain (with examples).

After all the arduous work of self-acceptance, recognizing it is hardly reasonable to repress yourself, and growing comfortable with your multi-directional self, it’s easy to brain dump, blurt, and blab out about many different topics. Trust me, I do it (on twitter specifically), and just as you expect: it dilutes your impact.

But that’s the last thing you want, so what do you do?

Well, the divide and conquer method is the easiest. Have different places, people, businesses, sites, etc. for your interests.

For example, my Instagram is for liberating self-growth and life design. My twitter used to be for spirituality, but now it is a pool of random pop tweets and chaos. My Pinterest is for my marketing business where I sell templates and books. My Substack is for long form writing. My Tiktok is mainly for LGBTQ+ travel. I’ve built different platforms and audiences around different interests. While I love this method because it’s fun to wear many hats, this method is not the focus of this article.

Segmenting yourself in such a way is a quick way to grow and rise in individual spaces, but it decentralizes and scatters, bringing you to the very problem you’re here to solve. If you want to give it a go, sure — but there’s something more calculated and lucrative than the divide and conquer method.

And trust me, I would know because I’ve done them all — the one niche, the scatter, the divide and conquer, and also the funneled ecosystem.

The Funneled Ecosystem

I’m a marketing girlie through and through. Wanna see what I mean? Check out my portfolio.

One of the first things you learn in marketing is about the wonderful funnel.

A marketing funnel is a visual model mapping the customer's journey from first discovering a brand (wide top) to becoming a loyal buyer (narrow bottom), helping businesses tailor strategies (like ads, content, emails) for each stage (Awareness, Interest, Consideration, Action/Conversion) to guide prospects toward purchase and build relationships, identifying where leads drop off to improve conversion rates.

It looks like this:

I want you to ignore all of the labels for each section.

Now, just like the marketing funnel, you can think of and structure your interests similarly.

The top includes your front facing portions. Parts of you are front facing, and those parts lead to interests that are contextual or situational. Those parts are further down the funnel.

You don’t have to blab, blurt out, or share absolutely everything. You don’t have to scatter all of yourself, everywhere. Think of yourself as a magician holding many threads. You pull them out as such, like a magic trick.

When you talk to a stranger or go on a date, you don’t reveal absolutely all of yourself. You lead with an entry point topic — a conversation that scratches the surface. You lead with a conversation that carefully unravels undiscovered information, until you’re closely intertwined and in community.

When you funnel your interests, you lead with a core topic or central point of who you are.

For me, as a content creator, there are multitudes of worlds I could magnify, explore and share for my followers to digest.

Self-help books I’ve written, travel e-books, exchanging work for housing, being queer, being neurodivergent and diagnosed, being a mom, being a writer, a marketing strategist, graphic design templates I sell, astrology readings, true crime rabbitholes, using my pottery wheel to create art. The list goes on as I juggle many, many worlds.

The question is: What is my entry point?

What is my theme?

What is the through line?

What is front facing?

Examples are the easiest way to see the structure, so I’ll again, use myself.

If you navigate to my website or my Instagram, you’ll see two words clarity and sanity. If you go deeper and scroll through some posts, you’ll see me discussing work exchange, sex toys I love, moving across the country, and more. In the captions, you’ll see me expressing how I gained clarity, checked in on and maintained my sanity, wrapping everything back to my front facing purpose.

The topics I speak of are merely channels for a front facing, big picture:

I help overwhelmed creatives, freelancers, and multi-hyphenates untangle decisions, simplify their work and lives, and move forward without burning out. I help people gain clarity and maintain their sanity.

That is front facing for me. When people enter my site, they see all of these things, and it creates a clear picture of who I am and what I do. How we get there is based on context and situation, which is when I pull out a rolodex of information and interests (which I’ve specifically tucked away in an offerings library.)

The next question is: What do I only bring out based on context and situation?

Do I shout about this offerings library to everyone? No.

If someone needs time blocking assistance, an astrology reading, resources on traveling for free…do I have them? Yes, and I pull them out based on context and situation.

The funnel looks like this:

I’m a clarity guide > Here’s a clarity template or app that I made > What are YOU needing clarity on? [Person chooses a topic] > Here’s what I know about that topic.

Another example:

I’m a clarity guide > I write on Substack about clarity > Someone wishes they could write and speak on Substack as well > Here’s a book I’m reading actually about eloquence in speaking and writing.

It’s a funneled ecosystem in which you carry many resources, and share to many without locking yourself into one niche or interest. You can even tailor it so that the front facing portion is as simple as: “I’m a creative” or “I like to make people feel deeper” and go from there.

When you are a multifaceted person, rather than simply wearing one hat or switching between two, wear your interests like the threads living within and holding one hat together.

When you go into different spaces or people find you, something within them will resonate with at least one thread that lives within you. That one thread will send you down your rabbit hole of interests awaiting exposure. See how all of them connect.

The greatest mistake you can make is viewing the various sides of you as fragments. You are not fragmented and neither are your interests. Everything is delicately interwoven into a single, rich tapestry. The story is there. You just have to ask yourself: What’s my bigger picture? And let every individual pixel come together to support who you are.

Create your funneled ecosystem, and you can oversee your facets rather than juggle them.

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That’s all I have for today!

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